Legislative Assembly · District of Euroa
Annabelle Cleeland
Last verified 29 Sept 2026
Seat context — Euroa›
Euroa is a rural district spanning central and north-central Victoria along the Hume Highway corridor from Kilmore to Benalla, taking in Benalla, Euroa, Seymour, Heathcote, Broadford, Kilmore, Violet Town, Nagambie and Rushworth across roughly 11,450 km² and about 49,000 electors. Created in the 2013 redistribution and first contested in 2014, it has been held by the Nationals since its creation — first by Steph Ryan (2014–2022), then by Annabelle Cleeland, who won it in 2022 with a two-candidate-preferred result of 59.9% to Labor's 40.1% (a margin of roughly 19.8 points). For 2026, One Nation confirmed tradesperson and Mansfield RSL historian Steve Campbell as its candidate on 2 September 2026, and the Greens have endorsed Alysia Regan, a Melbourne public servant with a family cattle farm near Taggerty (close to Mansfield) who has previously stood for the Greens in Sandringham (2022 state election), a Bayside council ward (2024) and the federal seat of Indi (2025). As of this research pass, no Labor candidate for Euroa could be confirmed, despite Labor having contested and placed second here in 2022 — worth flagging for a future roll update. Note also: Wikipedia's 'Candidates of the 2026 Victorian state election' page, the source of this batch's original leads, currently mislabels two of these three candidates' parties (listing Regan as Labor and Campbell as Greens); independent sourcing — a Border Mail news report, the Victorian Greens' own state candidates page, One Nation Victoria's own candidates page, and the Australian Election Tracker — all agree Regan is the Greens candidate and Campbell is the One Nation candidate, which is what this dataset uses. The Victorian Socialists' Zoe Lyle is also standing, and The Tally Room lists no Labor or Liberal candidate as of late September 2026.
Background
Before parliament she was a national agricultural journalist with Fairfax Media, editor of Stock & Land, a business owner and woolgrower, and a community adviser at a local hospital. VVerified — PARL-CLEELANDParliament of Victoria, "Annabelle Cleeland MP"View source
Says she was the youngest person ever appointed national agricultural journalist and editor with Fairfax Media and Stock & Land, after more than a decade covering regional Australia. SSelf-stated — CLEELAND-SITEAnnabelle Cleeland MP, "Annabelle Cleeland MP — Member for Euroa (official site)"View source
Lives on a farm near Seymour with her husband and three children. SSelf-stated — CLEELAND-SITEAnnabelle Cleeland MP, "Annabelle Cleeland MP — Member for Euroa (official site)"View source
A Border Mail report says she lives near Seymour, inside the electorate, and is the only contesting candidate who lives within Euroa's boundaries. RReported — BORDERMAIL-OUTSIDEThe Border Mail, "Euroa election: Two candidates live outside seat borders"View source
Platform
Where they stand, issue by issue — grounded in 2026 Victorian polling, not assumed. Every position is tagged with how we know it.
"Make sure the decisions made in Spring Street work for our community", closing the gap between city and country in healthcare, education, transport and services.
Her parliamentary profile stresses "closing the investment disparity in regional Victoria", with healthcare access, education and economic growth as priorities.
What Victorians say matters most
5 poll-led issuesCost of living and crime have ranked 1st or 2nd in every Victorian poll since mid‑2025, with debt and housing close behind — see schema §3 for the polling this grouping is based on (DemosAU, Ipsos Issues Monitor, Roy Morgan). The 0-10 'priorityScore' on each candidate's issue entries is NOT a measure of true importance or an independent ranking of what a candidate actually cares about. It reflects how much detail and specificity exists in what that candidate has actually said publicly on that issue -- a named policy mechanism and a verified voting record score higher than a one-line stated priority, regardless of the issue's real-world weight. Render this distinction in the UI wherever the score appears; do not label it just 'Priority' without the qualifier.
Cost of living
Her website promises to scrap the four-bin waste requirement, a local household-cost issue.
Crime and community safety
The Coalition's bail and sentencing policy, per the ABC, would automatically deny bail to reoffenders under a one-strike rule and treat burglary, serious assault and attempted murder as adult offences; nothing is attributed to Cleeland personally.
Housing affordability and supply
The Coalition would lift the first-home buyer threshold to remove stamp duty on homes up to $1 million, per a housing-policy comparison; nothing is attributed to Cleeland personally.
State government debt and fiscal management
Not detailed in sources reviewed.
Infrastructure and public transport delivery
Her website points to the "biggest regional rail boost in a generation for the Albury line".
Names transport among the services where regional Victoria lags.
Also on the record
6 substance issuesThese don't top “biggest issue” polling, but carry real 2026 policy weight and genuine differences between parties.
Education and training
Her website credits her with securing a public secondary school for Kilmore.
Names education as a priority.
Health and healthcare access
Has been Shadow Assistant Minister for Health since January 2025.
Names healthcare access as a priority, and worked as a community adviser at a local hospital.
Urban planning and housing density
Not detailed in sources reviewed.
Climate and energy transition
Not detailed in sources reviewed.
Treaty and First Nations affairs
Not detailed in sources reviewed.
Regional and rural Victoria
Her stated purpose is closing the investment disparity in regional Victoria.
Emphasises local industry, Men's Sheds, emergency services and SES support, and turning up in every town of the electorate.
Local & party context
2 fieldsNot scored the way the eleven issues above are — these are fixed facts about the seat and the party, not positions with more or less emphasis behind them.
Track record & prior candidacies
Shadow Assistant Minister for Health since January 2025. RReported — WIKI-CLEELANDWikipedia, "Annabelle Cleeland"View source
Her parliamentary profile lists no portfolio or committee membership. VVerified — PARL-CLEELANDParliament of Victoria, "Annabelle Cleeland MP"View source
Campaign, money & endorsements
Campaign logistics
Endorsements & Donations
Per the Victorian Electoral Commission's funding guidance (vec.vic.gov.au, accessed 2026-09-29 via search snippets of its independent-candidate and registered-party funding pages), a candidate is eligible for public election funding if they receive at least 4% of first-preference votes in their contest, or are elected. Funding is reimbursed against an audited statement of campaign expenditure, and advance funding must be repaid in full if the threshold is missed.
As the sitting member, Cleeland met the "elected" limb of the test at the 2022 election, so her Euroa campaign qualified for public funding.